AI companies courting Hollywood.

  • Leader
    March 30, 2024 5:07 PM PDT

    As the title implies, do I dare say that I'm skeptical already by the title alone.  AI and actor's intellectual property, a conundrum.

    OpenAI said in a statement that it looks forward to an ongoing dialogue with artists and creatives about Sora, some of whom it has already worked with as the technology remains in its testing stage before its wider release.

    “OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment — rolling out AI advances in phases — in order to ensure safe implementation and to give people an idea of what’s on the horizon,” the company said in a statement. “We’re sharing our research progress with Sora early to gain feedback on how to advance the model to be most helpful for creative professionals.”

    Actors have a lot at stake with AI's ability to mimic and copy their faces in film.  Last summer was a very long strike and some agreements were made, but I think there's still a lot to be worked out to protect an actor's intellectual property.